The worldwide market for glue applied labels is the subject of a new, second edition of a market study from specialist researchers AWA Alexander Watson Associates. The Global Glue Applied Label Market and Technology Review 2011 provides an in-depth update of market and material data for this leading labeling format.

With 41% of the world market share of labels, the glue applied technology remains the preferred choice. Embracing both cold (wet) glue applied labels and hot-melt, wrap-around glue applied labels, it grew overall by 4% in 2010, and is forecast to continue to grow in every region in the medium term, with Asia Pacific enjoying the most dynamic activity. Most glue applied labels are destined for the beverage market – which takes a 70% share of usage – and are based on papers.

The Global Glue Applied Label Market and Technology Review 2011 provides a timely market overview for label converters, laminators, material suppliers, and users in evaluating current status and threats, and future opportunities in this leading labeling market – set in the context of today’s competing product decoration technologies. It examines the market structure and value chain; market segmentation by end use, geographies, and material choice; and evaluates in depth the world’s four main regions – Europe, North America, Asia Pacific, and South America. Technology trends in both material choice and imaging are highlighted and, looking to the future, the effects of globalization and environmental issues are considered. The report ends with a company directory.

Details of The Global Glue Applied Label Market and Technology Review 2011 are available at AWA Alexander Watson Associates’ website, www.awa-bv.com, where it is also possible to order the report online.